Turow’s Latest on Advertising

This report, SSRN-Americans Reject Tailored Advertising and Three Activities that Enable It by Joseph Turow, Jennifer King, Chris Hoofnagle, Amy Bleakley, Michael Hennessy gets some ink in today’s New York Times: Two-Thirds of Americans Object to Online Tracking. It makes some surprising claims, actually. After all, while folks may not like tailored ads, they really … Continue reading “Turow’s Latest on Advertising”

A Few More Turow Data Points

Using Infrared Sensors to Measure Aisle Eyeballs Some of the biggest names in retail and consumer goods—including Wal-Mart, Kroger, Walgreens, Procter & Gamble, Coca-Cola, Disney, Kellogg’s and Miller Brewing—have gotten together to make a sort of Nielsen Ratings for retail aisles. The concept, which has been the subject of a major trial with 10 stores, … Continue reading “A Few More Turow Data Points”

Muddled Argument

I’m not sure *what* Scott Turow thinks he’s accomplishing in this op-ed, other than trying to muddy the arguments around the proper role of copyright in an era of increasingly inexpensive districution: Would the Bard Have Survived the Web? [pdf] The rise of the Internet has led to a view among many users and Web … Continue reading “Muddled Argument”

Something Else To Keep You Up At Night

A Data Explosion Is Remaking Retailing Retailing is emerging as a real-world incubator for testing how computer firepower and smart software can be applied to social science — in this case, how variables like household economics and human behavior affect shopping. To be sure, major retailers like Wal-Mart Stores have long been sifting through in-store … Continue reading “Something Else To Keep You Up At Night”

I’m Shocked, Shocked!

But I’ll take any other effort to get this issue in front of the public: Ads Follow Web Users, and Get Deeply Personal (pdf) For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers’ offline lives, like income, credit score, home ownership, even what car … Continue reading “I’m Shocked, Shocked!”

Bringing Direct Marketing To The Music Biz — Via Cellphones

Another control advantage of the closed network: Cellphone Concert Promotions The modern mobile phone — equipped with camera, Internet access and more — has proved to be a liability for some performers, like Akon and Beyoncé, whose regrettable moments were captured by fans and then immortalized on YouTube and similar sites. But for the fans … Continue reading “Bringing Direct Marketing To The Music Biz — Via Cellphones”