LA Weekly Takes On Big Music “Myths” [3:43 pm]
MYTH NO. 3: Musicians no longer need the record industry. The Internet and other new technologies make this a new era of “do it yourself.”
FACT: There are more opportunities than ever for musicians to find a niche in the industry, but “doing it yourself” — through the Internet or any other means — is harder than ever.
Technically, some things have gotten easier for artists over the past decade. Digital recording makes it more possible than ever to produce high-quality recordings on the cheap. The Internet makes it easier than ever to publicize music of any stripe. And judgment-blind yet heavily trafficked outlets like CDBaby.com enable literally anyone to distribute their work.
Unfortunately, all this really means is that now there’s an infrastructure to support everyone’s delusions of stardom. [...]
[...] Community is important to cut through the noise, and like it or not, those communities are often organized around the industry trying to make money off music — record labels, clubs, promoters, magazines et al. While artists know best how to make art, businesspeople know best how to build relationships and gain leverage. So unless you’re an artist with an already robust career or an admiration for the marketing savvy of P. Diddy and Malcolm McLaren, it’s more important than ever to figure out how to interact with the music biz.
See also Orlowski’s surprisingly thoughtful (rather than rant-ful) piece at The Reg’s Orlowski On Online Music Business Models