But how do you find a nameless woman in a country of 1.3 billion? Easily. Create a most-wanted poster and distribute it in cyberspace.
Within five days, Internet users around the country had tracked down the location of the crime scene: a park in the northern province of Heilongjiang. They found the name and occupation of the stiletto-wearing woman â€” she was a nurse â€” as well as her videographer, a man who worked at a local radio and television bureau.
Then they splattered the pair’s personal information on the Internet, including home addresses, e-mails, phone and identity card numbers, free for anyone to use and abuse.
[…] In a society where judicial corruption is rampant and ordinary people have few protections in the court of law, an increasing number of Chinese citizens are turning to the Internet to fill in society’s perceived legal and moral blind spots.
That often means taking matters into their own hands by harnessing the power of technology and then leaping beyond cyberspace to play judge and jury.
Google Inc., which refused in the past year to hand over user search data to U.S. authorities fighting children’s access to pornography, said yesterday that it was complying with a Brazilian court’s orders to turn over data that could help identify users accused of taking part in online communities that encourage racism, pedophilia and homophobia.
The difference, it says, is scale and purpose.
The Justice Department wanted Google’s entire search index, billions of pages and two months’ worth of queries, for a broad civil case. Brazil, by contrast, is looking for information in specific cases involving Google’s social networking site, Orkut.
“What they’re asking for is not billions of pages,” said Nicole Wong, Google associate general counsel. “In most cases, it’s relatively discrete — small and narrow.”
[…] Legal and privacy experts said that Google had no choice but to comply with the court order. “From the law enforcement perspective, if the records are in the possession of the business, the business can be compelled to produce them,” said Marc Rotenberg, executive director of the Washington-based Electronic Privacy Information Center.
The larger point, civil libertarians said, is that as long as Internet companies retain data that can identify people, which they use for marketing purposes, they will become targets of law enforcement.
That can raise dilemmas for the companies, they said.
Earlier post: Jurisdiction, Privacy and Google
Off the side of a dirt road in Southern Maryland stands an odd answer to the swiftly changing telecommunications industry.
It’s a rusted metal chamber, nearly eight feet tall. The door is padlocked. Trees surround it, with no houses in sight. It looks like an old bomb shelter.
Inside is a telephone. Built by several nearby Mennonite families, the oil tank-turned-phone booth connects them to the rest of the world — sort of. And sort of — when it comes to the estimated 1,600 Old Order Mennonite and Amish residents who still ride horse-drawn buggies down the roads of St. Mary’s County — is the point.
In the past several years, they have quietly erected at least 12 similarly hidden, private phone booths, posting them behind barns, in the woods and, in one case, inside a former chicken coop.
The phones allow them to conduct business — crucial to surviving amid the region’s development pressures — while holding on to prohibitions against home phone lines and cellphones. Called “community phones,” they are the latest example of how the groups in Maryland and elsewhere have been cutting deals with technology for the past century.
Everybody into the pool! The Game Is on to Woo the Elusive Female Player
â€œThe industry is starting to move, but it really needed a kick,â€ said Gabrielle Kent, a game developer and organizer of a recent conference on women in games in Britain. â€œItâ€™s been a really slow process because the industry is so male-dominated.â€
But things are starting to change in the gaming industry, where developers and engineers are typically guys with a penchant for creating action heroes and buxom female sidekicks. Todayâ€™s producers are starting to lay down their weapons and talk about the importance of video play infused with depth and emotion.
At the Edinburgh Entertainment Interactive Festival last month, one keynote address was about the need to recruit more women in the business.
â€œItâ€™s a massively underserved and overlooked segment of the market,â€ said David P. Gardner, chief operating officer of Electronic Arts, the leading video game company.
â€œWe donâ€™t want to be just for the stereotypical spotty male teenager,â€ he said. The companyâ€™s philosophy was â€œnot to make games for girls, but to make products that are more socially inclusive.â€
[…] Mathilde Abgrall, 24, a player and coach on the Frag Doll team in France, still likes to destroy opponents in games like Counter-Strike or Rayman, but yearns for more of a tale.
â€œGirls want a good story, a good scenario,â€ she said. â€œThey want to be able to identify themselves to the character they are playing. Somebody much more like them. Someone with more personality, more character and maybe a little more fat and less, uh, physical.â€
Next year, Ubisoft will publish a game called Alive that features characters who rely on their instincts and each other to endure after an earthquake. It reflects the companyâ€™s focus on an â€œaction plusâ€ style, according to Yves Guillemot, chief executive of Ubisoft.
â€œItâ€™s more oriented toward drama, more life in characters, more depth,â€ he said, adding, â€œItâ€™s still about surviving, but you canâ€™t resolve things by shooting only.â€
I finished Niche Envy last night — and I think that Joseph Turow would definitely disagree with this article’s lede: Help for the Merchant in Navigating a Sea of Shopper Opinions
DEMOCRACY is coming to online shopping.
Scores of Internet merchants have recently begun following Amazonâ€™s lead by posting customer reviews â€” both flattering and flaming â€” of products they sell, and directing shoppers to sources of the most highly rated items. For example, shoppers can now find frank assessments of everything from Rolling Stones concerts to computers on sites like TicketsNow.com and CompUSA.com, among many others, as well as portals like Pricerunner.com and, in the coming months, MSN.
The trend arises both from an increasing tolerance for candor among retailers and from the emergence of inexpensive technology to track and post customer opinions on individual Web sites. This promises to give customers a new way to shop. Perhaps more surprisingly, it has bolstered the sales of some early experimenters.
Almost certainly, the reason for greater acceptance of comments is that *any* form of interaction adds to the retailer’s understanding of each individual customer, enabling profiling and “customer relationship management.” But “democracy” — no way.
It’s interesting to note that one of the features of the current advertising world that Turow cites appears in the article — the fear that companies are losing control of their message. And the article does give one indication of how hard they’ll work to try to redress the balance.
â€œItâ€™s pretty clear that people are trusting the words of other consumers more than whatâ€™s broadcast on the airwaves,â€ said Peter Kim, an analyst with Forrester.
Meanwhile, Mr. Kim said, merchants have watched the ascendancy of Web logs. â€œThey see they have less and less control over their brand image, and are questioning whether they ever did have that control at all,â€ he said. â€œThatâ€™s driven the openness toward having a greater dialogue about their products and services.â€
Retailers like Mr. Lazarchic and others say they have long known this about consumers, but have had no efficient way to collect customer reviews. â€œThis has been on our radar for the past four or five years, but the manpower required for it was always outside our capabilities,â€ he said.
Bazaarvoice solves that problem by soliciting, screening and analyzing reviews on the retailerâ€™s behalf, then feeding data from those reviews back to retailers so they can modify their sales methods. The service charges a minimum of $24,000 a year.
The name of the firm, Bazaarvoice, is ironic. While the bazaar is romantic, it’s a complete reversion of what the modern marketplace has been about — openness and accessibility (“my money’s as good as anyone else’s”). That notion is eroding and, just as we see in the copyright domain, those with concentrations of wealth are investing in the technologies that they hope will skew the system to their advantage.
Websites and candidate blogs, once novelties, are now common. So why has video emerged as the latest political star? One key reason: More Americans have high-speed Internet access at home.
In 2003, about 25 million U.S. consumers had a connection fast enough to easily watch videos on their computer, according to research firm Strategy Analytics Inc. Today, nearly 50 million do â€” which has given rise to sites such as YouTube.
As the Web’s most popular video channel, the small company based in San Mateo, Calif., is trying to figure out ways to translate its free service into a profitable business model. Its fans watch 100 million clips and upload more than 65,000 videos each day, catching sports clips as well as personal videos of the Gulf Coast a year after Hurricane Katrina.
YouTube also helps some of them blow the whistle: A former Lockheed Martin employee, claiming the company had ignored security flaws when it upgraded patrol boats for the Coast Guard, last month posted a 10-minute video outlining his claims. Now the Department of Homeland Security is reportedly looking into the matter.
“Campaigns figured out pretty quickly that this offers them direct access to a new constituency,” said Jennifer Duffy, editor of Washington-based nonpartisan Cook Political Report.
The site also gave campaigns a way to publish footage they already were gathering, Duffy said.
“Campaigns have used people known as ‘trackers’ for years to follow opponents and tape their every move,” Duffy said. “But the quality of the footage was typically too poor to use on TV. Now there’s an outlet for it.”
I dunno. I’ve been using one internally for research purposes, and making an accessible wiki is no simple task. My experience says that, until someone figures out how to “herd cats” online, wikis are going to be a tough row to hoe. Some serious thinking about indexing and general library science needs to be integrated into the model, IMHO. But, as this article suggests, there are those who are going to give it a shot: New Web Sites Seeking Profit in Wiki Model
Mr. Herrick is hardly the only entrepreneur inspired by the efficiency and low cost of what has become known as the wiki model. Although Wikipedia is operated by a nonprofit foundation, ideas for advertising-based wiki sites are beginning to take their place alongside blogs and social networking sites as a staple of Silicon Valley business plans.
In addition to Wikia, a site devoted to topics judged too esoteric for the online encyclopedia, there is ShopWiki, for product reviews, and Wikitravel, for tourism advice. Several start-ups allow users to operate their own wiki sites.
â€œWikipedia is an encyclopedia and this is about the other 999,000 books in the library,â€ said Ben Elowitz, chief executive of Wetpaint, a start-your-own wiki site.
Others wonder how big that library can get. All of the companies making consumer-oriented wikis are privately held and do not release revenue figures. But so far not one of them has come close to the popularity of Wikipedia, according to Nielsen/NetRatings. WikiHow had 1.1 million visitors in July, Wikia had just over 270,000, and several other wiki sites had too small an audience to be measured by the Nielsen/NetRatings methodology.
On a related note, I got an email over the weekend announcing WikiPatents, a site for community comment on patents and, eventually, patent applications. Their About promises that big things are coming. Should be interesting to see how it evolves. But a look reveals that there are definitely ways that one CAN elect to structure a wiki — the gamble is selecting a structure that will actually bring people to the wiki, for both information and commentary.
Shawn Fanning lies in the background, remember. It will be interesting to see if the SnoCap model will be accepted by the “Bigs.” MySpace Music Store Is New Challenge for Big Labels
[F]or the four major labels, which must approve each retailer that sells digital versions of their music, the new store could represent a challenge.
The MySpace store would let labels set their own prices for songs, which they have complained that iTunes does not let them do. And all of the major labels have put their catalogs into Snocapâ€™s database, which uses an audio fingerprinting technology to prevent people from selling songs they do not own.
The MySpace store will sell music in the MP3 format, however, which allows them to be played on the Apple iPod but does not offer any copy protection. So far, the labels have been unwilling to sell music online in any format that does not allow them to restrict how many copies can be made.
A look at the academic life: The Summer Next Time
On paper, the academic life looks great. As many as 15 weeks off in the summer, four in the winter, one in the spring, and then, usually, only three days a week on campus the rest of the time. Anybody who tells you this wasnâ€™t part of the lure of a job in higher education is lying. But one finds out right away in graduate school that in fact the typical professor logs an average of 60 hours a week, and the more successful professors work even more â€” including not just 14-hour days during the school year, but 10-hour days in the summer as well.
Why, then, does there continue to be a glut of fresh Ph.D.â€™s? It isnâ€™t the pay scale, which, with a few lucky exceptions, offers the lowest years-of-education-to-income ratio possible. It isnâ€™t really the work itself, either. Yes, teaching and research are rewarding, but we face as much drudgery as in any professional job. Once youâ€™ve read 10,000 freshman essays, youâ€™ve read them all.
But we academics do have something few others possess in this postindustrial world: control over our own time. All the surveys point to this as the most common factor in job satisfaction. The jobs in which decisions are made and the pace set by machines provide the least satisfaction, while those, like mine, that foster at least the illusion of control provide the most.
[…] I was recently offered a non-teaching job that would have almost doubled my salary, but which would have required me to report to an office in standard 8-to-5 fashion. I turned it down, and for a moment I felt like the circus worker in the joke: he follows the elephant with a shovel, and when offered another job responds, â€œWhat, and give up show business?â€
Really, though, Iâ€™m more like Jacob Ventling and Edward Rutter. I donâ€™t go out 10 times a day for a dram of rum, but I could. And in fact, maybe I will. Next summer.
Disintermediating the “industry:” The New Tastemakers
All told, music consumers are increasingly turning away from the traditional gatekeepers and looking instead to one another â€” to fellow fans, even those theyâ€™ve never met â€” to guide their choices. Before long, wireless Internet connections will let them chatter not only on desktops, but in cars and coffee shops, too. And radio conglomerates and MTV, used to being the most influential voices around, are beginning to wonder how to keep themselves heard.
â€œThe tools for programming are in the hands of consumers,â€ said Courtney Holt, executive vice president for digital music at MTV Networksâ€™ Music and Logo Group, who formerly ran the new-media department for Interscope Records. â€œRight now it almost feels like a fanzine culture, but itâ€™s going to turn into mainstream culture. The consumer is looking for it.â€
If Pandora and other customizable services take off (and so far thatâ€™s a big if), they could shift the balance of power not just in how music is consumed, but in how it is made. â€œYou now have music fans that are completely enabled as editorial voices,â€ said Michael Nash, senior vice president for digital strategy and business development at Warner Music Group, one of the four major music conglomerates. â€œYou canâ€™t fool those people. You canâ€™t put out an album with one good single on it. Those days are over.â€
While it may be true that you can’t fool all these people, it does suggest that promotional battles in this industry are going to get increasingly bloody and manipulative.
Consider, for example, the implications of this discussion of Pandora:
Pandoraâ€™s innovation is to focus on the formal elements of songs, rather than their popular appeal. Say your favorite song is Aretha Franklinâ€™s recording of â€œRespect.â€ Pandora will make you a personalized soundtrack that could include Gladys Knight and the Pipsâ€™ â€œIâ€™ve Got to Use My Imaginationâ€ and Solomon Burkeâ€™s â€œEverybody Needs Somebody to Love.â€ (Why? Click twice and learn that Pandora thinks the Gladys Knight tune resembles â€œRespectâ€ because it includes â€œclassic soul qualities, blues influences, acoustic rhythm piano, call and answer vocal harmony and extensive vamping.â€)
It may not take 21st-century technology to deduce a link between Ms. Franklin and Ms. Knight. But the more you tell Pandora about your tastes, the more creative it can get.
I’m reading Joseph Turow’s Niche Envy at the moment, and this recommendation engine strategy is a fundamental part of his story — the modern advertising industry abandoning the notion of mass markets in favor of the creation of specialized consumer classes (and thus target markets), with information disclosure as the ticket to evaluation for membership in the club of elite consumers. In his opinion, we’re only seeing the beginnings of this unholy marriage of consumer envy, market stratification and information technology. And, while I’m not done with it, he does make some good points.
While personalization technologies certainly carry the potential for a market of endless manipulation and market stratification, they also could be used to further democratize the marketplace. While it is clear that current trends are toward a less democratic market, I see the question as what will it take to reverse that trend without requiring that every consumer have a PhD in computer science.
And while moves like those cited in Gaming The System might have some effect, it’s unlikely that it’s the answer — although it is amusing.