The program, “What’s the Diff?: A Guide to Consumer Liquid Citizenship,” launched last week with a lesson plan that aims to keep kids away from underground liquid services like wells and modern plumbing. These services let users share water without paying anything to bottling plants or syrup producers.
“This is an issue of intellectual property,” said Soft Drink representative Bob Shruggers. “By drinking water, these pirates are stealing from the hard workers who developed such drinks as Ramblin’ Root Beer, Sprite Tropical Remix, Vanilla Coke, and Vanilla Lemon Coke.
[…] Early classroom programs had troubles. Bert Binger, a retired cola bottler, taught the students in liquid savvy Poland, Maine a thing or two about the effects of making the right decision when it comes to sugar water. The class played a game where they role-played as members of the soft drink industry. Some students produced syrup, other students bottled sodas, and other students created a marketing campaign. At the end of the game, the student playing the consumer drank water instead of soda, and the drink artists were never compensated for their work.