After reading this article, maybe we should just call this "making enemies, one lawsuit at a time:"
One person who was sued in the first round of cases, Ross Plank of Playa del Ray, Calif., said that the strategy of notifying potential defendants first was promising, but only if the industry was willing to talk and not just threaten.
[…] Mr. Plank, who runs a company that maintains Web sites for businesses, said that he did not download music, and added that the songs he was accused of downloading are largely in Spanish and are not songs that would interest him.
He says he has been falsely accused, and that the experience has been deeply stressful to him and his family. “I feel like I’m in another country,” he said.
Being sued by the industry, he said, has soured him on giving music companies any more money. “I’ve stopped buying CD’s,” he said. “The only thing I’m listening to is the radio.”