A few people have written to tell me that they saw a shirt with this same slogan in the Signals catalog, or on their website. They are right to think that it was done without my knowledge or approval — I’d never let a design this ugly go out: […]
This is a tricky situation — legally, you cannot copyright a short phrase or slogan. (That’s why you can see stupid slogans like “FBI: Female Body Inspector” on fifty million different T-shirts in fifty million different tourist shops.) A design is copyrightable, but in this case they only used the words. You can trademark a slogan, but that costs a fair amount of money, and I hadn’t done that. (Maybe I should.)
[…] The knee-jerk response is “Cease and desist! Sue! Call a lawyer!” This implies that (a) the issue cannot be solved through more amicable means, and (b) I have a lot of time and money to throw at this kind of problem. The latter is not true, and I like to at least allow for the chance that the former isn’t either. There’s a lot of double negatives in that sequence, so I’ll restate: Being aggressive puts people on the defensive. Being friendly gets people to help you.
Also, always give the party in the wrong the ability to back off gracefully.
Read it all for a nice story — and a welcome contrast to this SOPA bullshit: Media and Entertainment Companies Add Support to Proposed Antipiracy Legislation.