In Search of a Music Business Model [9:40 am]
ON Hulu, the popular Web site that streams free television shows and other video, users have proved to be perfectly willing to watch short commercials, and a new site is betting that the same willingness will apply to downloading music.
FreeAllMusic.com, which began a test version for invited users on Dec. 22 and plans to open to the public in January, will allow users to download songs, which may be copied and shared — unencumbered, in other words, by digital rights management restrictions.
In return, instead of paying 99 cents a song as on iTunes, users must first watch a 15- to 30-second advertisement.
“It’s iTunes meets Hulu,” said Richard Nailling, chief executive of FreeAllMusic.