“Ironies” — Riiiight

Pair Plan Venture to Sell Music Subscriptions (pdf)

But as CD sales continue to plummet, and the music industry searches for a profitable future, entrepreneurs with various approaches say they believe they can finally make music subscriptions work. Rdio is hoping to introduce a music subscription service by early next year that offers seamless access to music from both PCs and cellphones. The big challenge will be to get licenses from the major music labels, which have not viewed past digital music efforts by [KaZaA creator’s] Mr. Zennstrom and Mr. Friis favorably.

“The ironies are very interesting,” said Drew Larner, Rdio’s chief executive, who says talks with music labels are continuing and confidential.