August 11, 2009

Online Astroturfing Scrutinized [7:08 am]

Notice Those Ads on Blogs? Regulators Do, Too (pdf)

Two of the National Advertising Review Council’s investigative units plan to announce Tuesday their first decisions involving blogs. Their recommendations call for clear disclosure when a company is sponsoring a site or paying for product reviews.

That’s nothing shocking, but it’s part of a sharper focus on the relationships between bloggers and advertisers. Attorneys general and the Federal Trade Commission, which is about to expand its endorsement guidelines to include blogs, are investigating the area, along with the self-regulatory groups.

permalink to just this entry

January 2015
S M T W T F S
« Dec    
 123
45678910
11121314151617
18192021222324
25262728293031
posts

0.120 || Powered by WordPress