July 22, 2009

Culture, Secrecy and Product Development [8:19 am]

Chinese Worker Commits Suicide Over Missing iPhone Prototype

There’s tremendous pressure on employees dealing with Apple’s new products to maintain a high-level secrecy over the gadgets, traditionally launched amid great suspense and a big marketing buzz. Apple is also a constant target of prying journalists, rabidly faithful customers and competitors who make great efforts to try to steal a peek at its latest technology.

Sun [Danyong] was responsible for sending iPhone prototypes to Apple, and on July 13 he reported that he was missing one of the 16 fourth-generation units in his possession, the newspaper reported. His friends said company security guards searched his apartment, detained him and beat him, the paper reported.

In the early morning of July 16, Sun jumped from the 12th floor of his apartment building, the paper said.

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