March 19, 2009

Really? [9:35 am]

Yesterday, I saved an article (pdf) for a potential teaching moment next fall about the fact that the sale of Colorado River water rights means that it’s illegal to collect rainwater for personal use in parts of the Colorado River watershed. Here’s a related article, on a topic more pertinent to this blog: Why Do Girl Scouts Ban Online Cookie Sales? (pdf) (thanks Junjay and Jesse!)

In late January, they posted a YouTube video, starring Freeborn in Girl Scout gear, touting her straightforward sales pitch. “Buy cookies! And they’re yummy!” Soon after, they set up an online order system that was limited to customers within their local area (so Freeborn could personally deliver them). While her online sales strategy took hold, she continued peddling cookies the traditional way—going door to door and working booths at the local grocery store. Within two weeks, more than 700 orders for Thin Mints, Caramel DeLites and Peanut Butter Patties reached the Freeborns solely through the online form.

Considering that the national Girl Scout Cookie Program bills itself as the largest program to teach entrepreneurship to young girls, this e-commerce strategy seems especially savvy. But some families in the community felt threatened by the Freeborn’s unconventional efforts, likely because various prizes (including camp vouchers, stuffed animals and apparel) are given out by local councils to girls who sell a certain amount of boxes. “If you have an individual girl that creates a Web presence, she can suck the opportunity from other girls,” says Matthew Markie, a parent who remains involved in Girl Scouts even though his three daughters are well into their 20s. Markie, and other disapproving parents, brought the Freeborn’s site to the attention of local Girl Scout officials who told the Freeborns to take down their YouTube video and reminded the family of the organization’s longstanding prohibition of online sales. According to the FAQ on the national organization’s Web site, “The safety of our girls is always our chief concern. Girl Scout Cookie activities are designed to be face-to-face learning experiences for the girls.”

See also Girl Scouts Battle With One of Their Own (pdf)

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