Propelled by new technologies and the Internet’s steady incursion into every nook and cranny of life, collective intelligence offers powerful capabilities, from improving the efficiency of advertising to giving community groups new ways to organize.
But even its practitioners acknowledge that, if misused, collective intelligence tools could create an Orwellian future on a level Big Brother could only dream of.
Collective intelligence could make it possible for insurance companies, for example, to use behavioral data to covertly identify people suffering from a particular disease and deny them insurance coverage. Similarly, the government or law enforcement agencies could identify members of a protest group by tracking social networks revealed by the new technology. “There are so many uses for this technology — from marketing to war fighting — that I can’t imagine it not pervading our lives in just the next few years,” says Steve Steinberg, a computer scientist who works for an investment firm in New York.
In a widely read Web posting, he argued that there were significant chances that it would be misused, “This is one of the most significant technology trends I have seen in years; it may also be one of the most pernicious.”