The Modern Music Biz

Whatever your genre: Taylor Swift, Nashville’s One-Woman Youth Movement

Thus far Ms. Swift, who spends much of her free time updating her MySpace page and editing personal videos to upload to the Internet, has not had a tough time finding the right balance. She has quickly established herself as the most remarkable country music breakthrough artist of the decade. In part that’s because she is one of Nashville’s most exciting songwriters, with a chirpy, exuberant voice. But mainly Ms. Swift’s career has been noteworthy for what happens once the songs are finished. She has aggressively used online social networks to stay connected with her young audience in a way that, while typical for rock and hip-hop artists, is proving to be revolutionary in country music. As she vigilantly narrates her own story and erases barriers between her and her fans, she is helping country reach a new audience.