This Is How Apple Corps. Plans To Play It?

Beatles songs to be licensed for digital music game (pdf)

Today many consumers purchase music, including the solo recordings of all four Beatles, as digital downloads from the Internet. But Apple Corps has refused so far to license digital downloads of the Beatles’ albums. Last year, reports surfaced that EMI was trying to broker a deal to sell Beatles songs through iTunes, the online music store owned by US computer maker Apple Inc. McCartney was quoted in the trade magazine Billboard as saying the group’s music would likely begin to be sold online in 2008. However, Apple Corps chief executive Jeff Jones said yesterday the company has no current plans to sell songs through Internet stores.

“It’s hard for me to imagine that at this point, the negotiation is about something other than just price,” said digital copyright specialist Wendy Seltzer, a fellow with the Berkman Center for Internet and Society at Harvard University. A spokesman for Apple Inc. declined to comment, and representatives of Apple Corps and EMI could not be reached for comment.

The Beatles are far from the first popular musicians to offer digital versions of their songs through video music games. […]