September 23, 2008

The Changing Music Business Model [6:09 am]

Red Roof Inns Teams Up With Country Music Artists

THE latest recordings by a couple of popular country music acts will never hit the Billboard charts but, to paraphrase the title of a song from the movie “Nashville,” it don’t worry them.

That’s because the recordings — by the singer Phil Vassar and the group Little Big Town — were made on behalf of Red Roof Inn, a leading budget lodging chain. As part of a multimedia campaign, the voices of Mr. Vassar and the members of Little Big Town can be heard when guests at Red Roof motels ask for wake-up calls or potential guests are placed on hold when calling to book rooms.

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