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September 19, 2008

The Story of Unigo [3:37 pm]

The College Issue - The Tell-All Campus Tour

On Unigo, the information is all free — “free,” of course, understood as a synonym for “accompanied by advertisements” — and with the exception of brief editorial overviews of each of the 267 colleges featured at start-up, all of it is voluntarily provided by current students at those colleges. “For so long, the colleges have been able to have this stranglehold on the P.R. image of their school,” Goldman said recently in his office, decorated boy-workaholic-style with nothing but an open box of Frosted Flakes and a toy robotic dinosaur. “It’s just harder to look at them as the main source of information. If you’re a college student, you are as much of an expert on being a student at that college as anyone.”

The beauty part is that Unigo has not only declined to enlist the colleges’ help with this “national grass-roots movement,” as Goldman likes to refer to it, but the company has also kept it a secret from them. [...]

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