July 18, 2008

YouTube and Product Promotion [8:06 am]

Advertising - Remember ‘2 All-Beef Patties?’ McDonald’s Hopes You Do

The year was 1974: gas prices were high, inflation was rampant and an unpopular Republican occupied the White House. McDonald’s introduced a spirit-lifting jingle: “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame-seed bun.”

Now it is 2008, and McDonald’s is reviving it as a TV commercial. The company has asked consumers to write their own songs using the exact words of the jingle, and submit them to a contest on MySpace.com. The official reason is this year’s 40th anniversary of the Big Mac, but the then-and-now cultural similarities are not entirely lost on the company.

[...] But today the McDonald’s channel of choice is a social networking site geared to people who were not yet born in 1974. Nevertheless, nearly 1,000 songs have been submitted, and judges have selected five finalists. The public has been invited to vote, and a winner will be announced Tuesday. In keeping with the tone of today’s economy, the winner won’t get any cash, but his or her song will be featured in a commercial later this month.

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