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May 6, 2008

CRM and WiFi [7:25 am]

A new wrinkle on Niche Envy: Free Wi-Fi, but Not for All

Travelers want to log on everywhere at no charge, while hotels, airports and coffee shops are looking for a way to pay for their Wi-Fi networks as visitors increasingly use greater amounts of bandwidth.

The compromise that is emerging is to offer both free and paid options, with the free services increasingly requiring something in return, like viewing an advertisement or signing up for a loyalty program.

[...] In other words, loyalty has its benefits — and these days, free Internet access is one of them.

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