Facing Reality

Telling the Heavyweights They Have to Be Agile

[Speaking to the leadership conference of the American Association of Advertising Agencies, Tom] Carroll acknowledged that it would be hard work to “change the way we do our business,” but called it a necessary response to the profound shifts in media, consumer behavior and technology that are remaking the advertising landscape.

“All industries recalibrate themselves,” Mr. Carroll said, illustrating his point with a rhetorical question, “How’d you like to be in the CD business?”