“Web celebs?”

Web celebs consider their role (pdf)

“This conference was an idea waiting to happen,” said David Weinberger, a fellow at the Berkman Center for Internet and Society at Harvard Law School. He kicked off the confab with a keynote speech examining the Web’s new brand of celebrity, where popularity frequently bubbles up through truly populist channels, such as word of mouth or e-mail recommendations, rather than by paparazzi.

That sort of celebrity dominated the conference – an ever-expanding cast of people who look ordinary – even nerdy – but were welcomed by adoring fans for creating Internet “memes,” cultural building blocks that are the equivalent of genes.