April 28, 2008

New Business Models [7:09 am]

It’s not all about relying upon copyright, exactly. At least, not the more draconian notions of control: Golden Years of Television Find New Life on the Web

In putting old episodes online, broadcasters are tapping into the “long tail” of niche content that the Internet has monetized. While executives are reticent about the costs involved, and while syndicated and DVD sales remain dominant sources of revenue, the repurposing of long-dead shows is creating another new revenue stream for distributors.

The online re-creation of the WB — a network that disappeared in 2006 when it merged with UPN to become the CW — will represent another step in that direction. While Warner Brothers would not confirm the plans, preferring to wait until a press conference on Monday, Bruce Rosenblum, the president of the company’s television group, said in an interview last week that “premium ad-supported digital destinations that are demographic-specific” are a key part of its strategy going forward.

Advertising-supported TV streaming sites like Hulu, Veoh and Joost are forming a time tunnel to 50 years of television — to shows like “Bewitched” and “Seinfeld” and even 26 episodes of the 1966 drama “The Time Tunnel”.

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