Cute name for the same disturbing thing — dataveillance for niche marketing: Steven Levy – In Every Voter, A ‘Microtarget’ (pdf)

Microtargeting, as its name implies, is a way to identify small but crucial groups of voters who might be won over to a given side, and which messages would do the trick. It’s a bit scary because instead of trying to figure out how to direct media and mailings to a fuzzy cohort such as “soccer moms,” microtargeters know who you are and try to push your personal hot button so that you’ll choose their candidate.