March 27, 2008

It’s Not Surveillance, It’s Marketing! [7:15 am]

YouTube Feature Tells Video Creators When and Where a Clip Is Being Watched

In a move to provide better data to its users, YouTube formally announced late Wednesday that it had added a free feature that will show video creators when and where viewers are watching their videos. With this, the company hopes to turn YouTube from an online video site into a place where marketers can test their messages, Tracy Chan, YouTube product manager, said.

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