The chief executives of Publicis Groupe, the advertising conglomerate, and Google, the Internet giant, said Tuesday that they would jointly develop an approach to digital advertising that was both creative and technologically savvy, a combination they said is lacking.
Neither Maurice Lévy of Publicis nor Eric E. Schmidt of Google, speaking with the press at Publicis’s headquarters here, would put a value on the partnership, which is not exclusive. But they asserted that the collaboration gave them a “first-mover advantage” in combining the programming knowledge of Google with the creativity of advertising agencies.
The resulting tools and business intelligence would not necessarily be proprietary to the two companies but could help propel the growth of digital advertising, they said.
Who wouldn’t want this?