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December 18, 2007

The New Music Model? [2:34 pm]

Singing Her Way From Obscurity to Fame on the Internet

Ingrid Michaelson, a 28-year-old singer-songwriter whose self-produced album “Girls and Boys” reached No. 2 on the iTunes pop chart, is enjoying an enchanted transformation as a recording artist.

Ms. Michaelson’s climb out of obscurity started, as is so often the case these days, on the Internet. Now she is known to many “Grey’s Anatomy” fans for her quirky, heartfelt songs that were featured over the past year on the ABC television series. After a cross-country music tour, she is performing on Wednesday at the Bowery Ballroom in Manhattan, and she pointed out that the concert sold out a month ago without any advertising. (She has added a concert on Feb. 15 at Webster Hall.)

Not bad for someone who, until May, was teaching in an after-school theater program in the Stapleton neighborhood of Staten Island, where she still lives with her parents, a dog and a pet rabbit in the house she has inhabited since she was born.

[...] She called those shows a sobering experience. “I learned pretty quickly that just because you’re playing at a good venue doesn’t mean people are going to come see you,” she said.

So she decided to throw caution to the wind, or, more specifically, to the Internet. She completed “Girls and Boys” in 2006 and loaded the music onto a MySpace page, where it caught the attention of Lynn Grossman, the owner of Secret Road, a music licensing and artist management company in Los Angeles.

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