And sometimes that’s the battle: F.T.C. Member Vows Tighter Controls of Online Ads
A MEMBER of the Federal Trade Commission said yesterday that the agency would be exerting a tighter grip over online advertising, partly because of increased tracking by marketing companies of people’s activity on the Internet.
Jon Leibowitz, the commissioner, said he was concerned about ads being shown to children online and about the tactics advertisers are using to collect data about people.
“When you’re surfing the Internet, you never know who is peering over your shoulder or how many marketers are watching,” he said.