Murdoch Reads The Writing On The Wall

But still playing coy: News Corp. may halt WSJ.com fees — pdf

News Corp. will probably end subscription fees at WSJ.com and will open the MySpace social-networking website to developers in a push to add readers and advertisers, chairman Rupert Murdoch said.

A decision on WSJ.com will be made by year-end, Murdoch said yesterday in an interview at the Web 2.0 conference in San Francisco. MySpace plans to open itself to outside developers in the next two months, the site’s chief, Chris DeWolfe, said.

After all, with Google’s most recent earnings report, it’s increasingly clear that being seen online is worth more than any subscription: Google’s Strong Quarter Widens Gap With Rivals

The Internet search and advertising giant, whose shares have risen more than $100 in the last month, said net income in the third quarter surged 46 percent compared with the period a year earlier. Sales rose 57 percent, topping Wall Street’s already bullish forecasts.

The results show that Google is growing roughly twice as fast as the overall online advertising market, which itself is booming, and that it is expanding far more quickly than any large Internet company.