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June 29, 2007

EMI Continues To Move [2:06 pm]

On the Web, EMI to Offer More Choices

EMI Music and Snocap are to announce today that Snocap will sell the label’s music in its MyStores, online shops that can be added to various sites on the Internet. Snocap’s MyStores would be placed on the Web sites of EMI artists like Korn, Suzanne Vega and Yellowcard, as well as on artists’ MySpace pages. Fans would also be able to place MyStores “widgets” on their own sites and MySpace pages, although Snocap would still control sales.

“It’s almost like you’re giving the label a vending machine,” Snocap’s chief executive, Rusty Rueff, said. “They can fill it up and people can take it and put it as many places as they want. This allows the artists and the fans to have a chance to engage in commerce on the most popular music sites, like MySpace.”

[...] “My whole mantra has been, you have to make it easy for people to buy music,” said Barney Wragg, the head of EMI’s worldwide digital division. “You don’t have to have one big store which everyone has to come to; you can take this store and put it into pages all over the place.”

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