Monitoring The “Use” Of Copyrighted Content

So, let’s see if I get flagged: AP steps up online copyright protectionpdf

The Associated Press will intensify its efforts to protect its copyrights on the Web and possibly uncover new sources of revenue by working with a Silicon Valley startup that’s trying to help the media gain more control over digital content.

Under an agreement to be announced Thursday, the AP will subscribe to a service developed by Attributor Corp. [Ed: Let’s make it easy.] to track how its stories are distributed across thousands of Web sites. The monitoring tools eventually will be expanded so the news cooperative will be able to keep tabs on the use of its photos and videos on the Internet, too.