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Trying out different distribution models: Warner to put ad-supported video archive onlinepdf

Warner Music, the world’s fourth largest music group, is putting its archive of music video online and making it available for free to fans.

Warner, home to Madonna and the Red Hot Chili Peppers, will work with digital services provider Premium TV to create online TV sites or “digital hubs” that will be organized by artist, genre or label and funded by advertising.

The move is part of the music industry’s drive to generate revenue from new sources to offset the fall in CD sales and follows the explosion in popularity of online video.

Also, the Apple-EMI DRM-free distribution model takes the next step: Apple rolls out copy protection-free iTunespdf