Pew’s Latest: US Tech Use Profiles

A Typology of Information and Communication Technology Users

Elite Tech Users
(31% of American Adults)
Group Name % of adult population What you need to know about them
Omnivores 8% They have the most information gadgets and services, which they use voraciously to participate in cyberspace and express themselves online and do a range of Web 2.0 activities such as blogging or managing their own Web pages.
Connectors 7% Between featured-packed cell phones and frequent online use, they connect to people and manage digital content using ICTs – all with high levels of satisfaction about how ICTs let them work with community groups and pursue hobbies.
Lackluster Veterans 8% They are frequent users of the internet and less avid about cell phones. They are not thrilled with ICT-enabled connectivity.
Productivity Enhancers 8% They have strongly positive views about how technology lets them keep up with others, do their jobs, and learn new things.
Tech Users
Mobile Centrics 10% They fully embrace the functionality of their cell phones. They use the internet, but not often, and like how ICTs connect them to others.
Connected But Hassled 10% They have invested in a lot of technology, but they find the connectivity intrusive and information something of a burden.
Few Tech
Inexperienced Experimenters 8% They occasionally take advantage of interactivity, but if they had more experience, they might do more with ICTs.
Light But Satisfied 15% They have some technology, but it does not play a central role in their daily lives. They are satisfied with what ICTs do for them.
Indifferents 11% Despite having either cell phones or online access, these users use ICTs only intermittently and find connectivity annoying.
Off the Network 15% Those with neither cell phones nor internet connectivity tend to be older adults who are content with old media.

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