The world’s top provider of Web search services is bringing together the more idiosyncratic approach to finding information on the Internet under the umbrella term “iGoogle,” the new name for its enhanced personalized home page services.
“We want to personalize the traditional notion of search,” Sep Kamvar, lead engineer for the personalization push, told reporters. “I am an eclectic person. But everyone is. We can’t go about designing products for the average person.”
Reinventing the classic Google.com home page — with its simple, uncluttered design — the company is introducing features that range from colorful new Web page designs to helping users publish their own creative content.
[…] To help users create personalized features on iGoogle, the company introduced “Gadget Maker,” which allows any user who knows how to upload a photo and fill out a simple Web form to publish their content without knowing computer coding.
By providing free consulting and some software, Google is helping state governments make reams of public records that are now unavailable or hard to find online easily accessible to Web surfers.
The Internet search company hopes to eventually persuade federal agencies to employ the same tools — an effort that excites advocates of open government but worries some consumer-privacy experts.