Speaking of radio: New Model for Sharing: Free Music With Ads
For years, music labels have been trying to prevent fans from downloading their songs on peer-to-peer file-sharing networks. Now, some of them would like to encourage people to listen to music that way â€” provided they view some advertising first.
Several start-up companies are pursuing the idea of advertising-supported music, including SpiralFrog and Ruckus, which caters to college students. Qtrax, one such company that plans to open for business in September, already has deals to sell music from Warner Music Group and EMI Group, and it plans to announce a similar deal with Sony BMG Music Entertainment today.
On the other hand: In Dallas, Commercial Radio Without Commercials
Facing increasing competition from satellite radio and iPods, Clear Channel Communications is trying something radically different at a commercial radio station in Texas: getting rid of the commercials.
As of today, KZPS in Dallas â€” on the dial at 92.5 FM or online at lonestar925.com â€” will no longer run traditional 30- or 60-second advertisements. Instead, advertisers sponsor an hour of programming, during which a D.J. will promote its product conversationally in what the company calls integration.