March 29, 2007

Albums and Apple [5:28 pm]

Apple gets behind the album format with new offer - pdf

Apple Inc. (Nasdaq:AAPL - news) is throwing its weight behind the music industry’s efforts to protect the album format by allowing fans to buy complete digital albums without having to pay again for songs they already own.

[...] Apple said on Thursday iTunes is introducing a “Complete My Album” service that offers customers who want to turn individual tracks into an album a 99-cent credit for every song they have already purchased from the album.

For example, if a customer had bought three 99-cent singles and decides to download the entire album with a listed price of $9.99, the customer would only have to pay $7.02.

Fans will only be able to take advantage of the discount within 180 days after first buying the songs, Apple said.

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