March 26, 2007

A Look At The TimesSelect Model [9:46 am]

Whoa. Just: Whoa.

TimesSelect, the fee-based product on NYTimes.com that includes The Times’s distinctive columnists and extensive access to its archives, currently has approximately 639,000 subscribers, with about 66% receiving TimesSelect as a benefit of their home-delivery subscriptions and 34% receiving it from online-only subscriptions.

34% of 639,000 = 217,260 paying subscribers.

Assuming all of these people are paying full freight yearly subscriptions–not guaranteed, that–that’s $10.9 million in revenue.

Is it worth $10.9 million to the Times for it to wall off its columnists? You tell me.

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