A Look At The TimesSelect Model [9:46 am]
TimesSelect, the fee-based product on NYTimes.com that includes The Timesâ€™s distinctive columnists and extensive access to its archives, currently has approximately 639,000 subscribers, with about 66% receiving TimesSelect as a benefit of their home-delivery subscriptions and 34% receiving it from online-only subscriptions.
34% of 639,000 = 217,260 paying subscribers.
Assuming all of these people are paying full freight yearly subscriptions–not guaranteed, that–that’s $10.9 million in revenue.
Is it worth $10.9 million to the Times for it to wall off its columnists? You tell me.