December 28, 2006

Another Player in the DataVeillance Game [11:30 am]

Microsoft adds behavioral targeting - pdf

The company joins Yahoo Inc. (Nasdaq:YHOO - news) and other major Internet sites in implementing personalized ads based on Web surfing habits, a practice known as behavioral targeting. Microsoft’s spin on the tactic, which brings demographic information together with online behavior, may make targeting more accurate, said Emily Riley, advertising analyst for JupiterResearch.

[...] Although critics worry about companies knowing too much about their customers, Microsoft and other proponents of behavioral targeting believe users ultimately benefit when they see only ads relevant to them.

“We think that if we can provide the better experience” — in advertising as well as content — “people will spend more time on our network,” Sohn said.

Slashdot: Microsoft Using Personal Data to Target Ads

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