Rockabye Baby! Another Demographic

Rock for Children

[W]hen his father recently unwrapped a new CD of ’80s British alternative rock reimagined expressly for babies, Casey was indifferent. As “Rockabye Baby! Lullaby Renditions of the Cure” played on the stereo, he kicked fitfully in his bouncy seat. He appeared not to recognize the wordless glockenspiel-and-vibraphone rendition of the Cure’s “Boys Don’t Cry.” Within seconds he spit up.

His parents, though, liked what they heard.

“This is hilarious,” said his mother, Pam Leto, a music publicist who works with bands like My Morning Jacket and Eagles of Death Metal.

“It’s actually really soothing,” said her husband, Dave Leto, the tattooed drummer for the indie rock band Rye Coalition.

It was the kind of reaction — hook the parents, never mind the kid — that Lisa Roth was looking for when she founded Baby Rock, the Los Angeles label behind the kiddie Cure album and lullaby tributes to Metallica, Radiohead, Pink Floyd, Nirvana, Led Zeppelin, the Beach Boys, Tool and Coldplay released this year.