November 20, 2006

Collaborative Recommendations [8:26 am]

No Substitute for Getting Personal, if You Want the Perfect Fit

A new online business, Zafu.com, believes that it has made progress on that front. Unlike, say, Amazon — which analyzes a visitor’s browsing and buying behavior and recommends merchandise bought by others with similar behavior — Zafu’s approach relies on users to do a little of the work.

On the site, which is basically a search engine for clothes, visitors click through a questionnaire of about a dozen items, after which Zafu determines the visitor’s body type and displays what it believes are the best-fitting jeans to suit that visitor (it offers only female styles for now). Each pair is modeled from several angles, along with a link to the product page of retailers selling the item.

The company, which introduced its Web site in August, can already point to a rapidly growing base of customers and merchant partners as evidence of popularity. The company’s early success underscores the industry’s slow but steady progress in personalization — finding ways to match customers with their stated or implied product preferences, and thereby satisfy what analysts say is a central consumer need.

“Online shoppers are control freaks, and the tools they like the best give them the ability to customize something and do product comparisons,” said Lauren Freedman, president of the E-Tailing Group, an Internet consulting firm. “So I definitely see consumer appeal in what Zafu is doing.”

permalink to just this entry

November 2014
S M T W T F S
« Jun    
 1
2345678
9101112131415
16171819202122
23242526272829
30  
posts

0.116 || Powered by WordPress