On Thursday, Six Apart Ltd., a supplier of the software used to publish blogs, unveiled a widely anticipated blog-writing tool called Vox (http://www.vox.com).
The free service, which has been in test mode with 50,000 users for several months, encourages new categories of bloggers to publish personal text, photos, audio or videos to share with known acquaintances.
While Vox blogs may look like other blogs, they are distinguished by five levels of privacy settings that can be placed on each item a user publishes. Who comments and who reads comments are also under the publisher’s control.
“Not everything has to be published for public consumption,” said Mena Trott, who with her husband Ben co-founded Six Apart in 2002.
Sorta redefines what “publish” (“to make public”) means, doesn’t it?