Marketing Your Band

Not really on-topic, but a great lede in the internet age: Brazilian Girls aren’t just as billed

One way to guarantee your fledgling band receives attention, at least on the Internet, is to choose a provocative name. New York’s Brazilian Girls wisely chose one that virtually guaranteed search engine-driven numbers. Composed of zero Brazilians, three men (one of whom is Argentine) and exactly one woman, the eclectic outfit now has plenty of actual fans to match the virtual fans who may have hit their website accidentally. Those who stumble across the quartet’s website are treated to samples of Brazilian Girls’ polyglot style — in French, Spanish, German, Italian and English — sometimes all in the same song.