Buy propecia Online

August 31, 2006

Where To Go For Music Videos? [7:55 am]

Not MTV; not for a long time. Instead, try the Internet: Video Music Awards-MTV-Critic’s Notebook

But while viewers used to complain about the dearth of music videos on MTV, that complaint itself now seems old-fashioned. Anyone who cares about music videos can find them elsewhere, sometimes courtesy of MTV itself. (The network unveiled a video-heavy site, mtv.com/overdrive, last year.) Tonight’s awards ceremony, to be broadcast live from Radio City Music Hall, is the first since the introduction of the video iPod last year. And it’s the first since the rise of YouTube.com, the most efficient video-sharing site yet. If MTV no longer plays music videos all day long, who cares?

So what do music fans do when they have cheap cameras and an easy way to share their work with other fans? They sing cover versions of their favorite songs, or show off their lip-synching skill, or do silly little dances. On YouTube this means that artists sometimes end up competing with their own fans.

[...] No band has exploited online video more effectively than OK Go, from Chicago. The video for “Here It Goes Again” (Capitol) consists of a single, low-resolution shot of the band members performing an intricately choreographed routine on a set of treadmills. Part of the appeal is that these guys don’t look anything like professional dancers. The band wasn’t nominated for any awards. (“Here It Goes Again” was released too late to be considered.) But in a tribute to the power of online video, the members of OK Go are scheduled to reprise their treadmill routine during tonight’s show. Around New York there are tongue-in-cheek OK Go posters that say “For Your Consideration: Best Treadmill Video.”

Compared to these viral videos, tonight’s nominees for video of the year seem to come from a different planet.

Later, from the Washington Post: Waiting for OK Go: MTV Awards’ Existential Moment - pdf

permalink to just this entry

October 2014
S M T W T F S
« Jun    
 1234
567891011
12131415161718
19202122232425
262728293031  
posts

0.117 || Powered by WordPress