Digital Distribution: Selling Commercials — Really

Advertising: Commercials That Echo

Football fans have always enjoyed watching replays, especially during the Super Bowl. Now they will be able to watch replays of the Super Bowl’s commercials.

[…] In the past, fans of the commercials could see only pirated versions, posted haphazardly and clandestinely. Now advertisers, seeking to capitalize on that interest, want to make the spots widely and easily accessible.

Some advertisers, like Burger King and the Cadillac division of General Motors, also plan to offer films about the making of the commercials, and include deleted scenes — features usually associated with movies on DVD. Some spots will be shown in movie theaters after the game.