Look; Music Marketing Has Changed

My god. This is chilling — on the face of it, this is an article about how new distribution makes for reduced costs of marketing music; but the examples given are all about closed distribution architectures — who can’t make money with a monopoly channel? Music marketing gets digital tune-up [pdf]

While the music industry has suffered sales declines and been forced to reevaluate its business models, one area that has benefited is marketing, where costs have increasingly been underwritten by new partners in the technology sector.

“The overall marketing dollars may or may not be the same, but the money’s not just coming out of labels’ pockets anymore. There are many new partners who want exclusive content and are willing to pay for it,” one music executive said.