What *is* it going to take to get the consumers to care about the choice between HD-DVD and Blu-Ray? This article suggests that it’s all just a fight over positioning deck chairs on the Titanic: Fiddling With Format While DVD’s Burn
There are growing signs, though, that the battle for supremacy in this multibillion-dollar market may yield a hollow victory. As electronics makers, technology companies and Hollywood studios haggle over the fine points of their formats, consumers are quickly finding alternatives to buying and renting packaged DVD’s, high definition or otherwise.
“While they fight, Rome is burning,” said Robert Heiblim, an independent consultant to electronics companies. “High-definition video-on-demand and digital video recorders are compelling, and people will say, ‘Why do I need it?’ ” when considering whether to buy a high-definition player.