[Ex-Devo frontman Gerald Casale’s] new music is distributed by Cordless Recordings, a new breed of label that has dumped CDs and other traditional formats in favor of offering music only online.
The strategy is meant to cut the cost of catapulting a new artist to fortune and fame by tapping the medium where young fans are finding music.
”When you look at the cost of a major label signing an artist, it costs about a half-million dollars,” said Jac Holzman, who founded Elektra Records in 1950 and now oversees Cordless, a unit of Warner Music Group. He said Cordless does it for ”significantly less,” but wouldn’t be more specific.
Even in today’s iPod-centered music scene, it’s hard to say how far the all-digital strategy might take an artist. There’s no CD box, no liner notes, and very little in the way of traditional promotion.
But one thing’s for sure: Sales of digital music are growing.