AOL Makes A Move

AOL Joins Start-Up Company to Offer Web Video Distribution

America Online reached an unusual arrangement yesterday with a start-up company that will allow almost any producer of video content to distribute programming on its service, splitting revenue from advertising or fees.

AOL made its arrangement with Brightcove of Cambridge, Mass., which is building a system that gathers and distributes video content. Brightcove gives producers a way to put video on their Web sites while also making the video available on other sites, with AOL being first.