Warner Takes A Flyer on the WWW

Changing the economics of artist development and music promotion. It will be interesting to see how much of goodwill sacrificed over P2P will influence the success of the big labels: Warner Music Turns to Web

The recording label, Warner Music Group Corp.’s Cordless Recordings, is trying to use the Internet to produce and distribute music in ways that circumvent the usual channels, essentially redefining how an artist can make it big. Groups will release their work in three-song “clusters” — mini-albums of a sort — that will be sold at online music stores like iTunes and Rhapsody, and then manufactured in compact disc form only if the audience is large enough to make it financially viable.

[…] The digital medium is creating a resurgence in small-time, independent publishing. Not only are big labels and giant Internet companies allowing people to publish things like blogs, videos, and other self-made content online, some are trying to use the medium to scout for new talent.