October 27, 2005

Yahoo! ≠ Quixote [4:20 pm]

Yahoo Doubling Price of Music Service

Yahoo Inc. (Nasdaq:YHOO - news) is doubling the price of its online music subscription service for portable MP3 players, ending a short-lived promotion that sought to lure consumers from Apple Computer Inc.’s market-leading iTunes store.

[...] Piper Jaffray analyst Gene Munster said Yahoo’s low rental prices didn’t impress most consumers because the service isn’t compatible with Apple’s iPod — which boasts about 75 percent of the market for portable players.

“About 90 percent of the (iTunes) music store’s success has to do with the devices that it works with,” Munster said.

Maybe….

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