June 30, 2005

The Return of “Convergence?” [7:54 am]

Years After Giant Flop, Online Media Take Hold [pdf]

Five years ago, at the height of the dot-com boom, entrepreneurs and visionaries predicted that new online venues would overtake traditional media as viewers like Finn enjoyed shows and other content tailored to their tastes and schedules.

It didn’t happen.

[...] But it turns out the dot-com crash may just have been the prologue. After licking their wounds, a rash of companies — including small players such as ManiaTV, Web giants such as Yahoo Inc. and traditional media titans such as Walt Disney Co. — are again investing heavily to bring more audio and video to the Internet.

This time, though, few people expect a crash because the companies are making money, capturing audiences and, yes, transforming the way news and entertainment are produced and consumed.

Technology has improved. People have grown accustomed to getting news on their BlackBerries and watching video on their computers. And old-media giants are working with the new-media leaders to make changes more soberly.

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