Another Round of Ringtone Stats

Ringtones make sweet music for record label [pdf]

Plus, some thistling past the graveyard by Sony:

While download services like Apple Computer Inc.’s (Nasdaq:AAPL – news) iTunes seem to have settled on a standard price of 99 cents per song, ringtone sellers can charge two to three times as much for a 15-second snippet.

“This is not a fad that will go away in the next year or so,” said Thomas Hesse, president of global digital business at Sony BMG Music Entertainment.

[…] “Ultimately we believe the phone will be the player of choice for mobile music,” said Sony’s Hesse.

Sony BMG already makes as much money from ringtones as it does from computer-based digital downloads, and ringtone revenues at rival EMI Group Plc (EMI.L) only slightly trail those from song downloads.